I know I've been throwing up a lot of vids lately here on DNSLNS and that makes me a lazy blogger. And my reblog below didn't help either. I promise a real post coming soon. But in the meantime, check out the newest from Lacoste. I love the minimalist approach and although it lacks the spice of Puma's Speed Legs, it's still hot.
Since launching last Friday, Noah Briar's newest venture has gotten over 80,000 hits. Another Web 2.0 experiment, Brand Tags is a simple application that allows people to enter words they associate with specific brands. It actually feels more like play than it does research.
The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is.
This concept would be interesting to overlay onto church life. As consumers gain more power in shaping brands and not just reacting to them, we have to remember that only the Word should shape who we are and what we become. Having said that, it would be interesting to have this tool applied to local churches to see how they are viewed in a community. I don't think you ever will or ever should get 100% postive review. In fact, Jesus said if you were following Him, you wouldn't.
Equally telling would be to have this applied to individuals. I know I wouldn't want that kind of scrutiny thrown my way. Just look at Noah's other site, Celebrity Tags and you'll see why.
We have a Sony Cybershot that is demon-possessed so this ad isn't gonna make me run out and buy another one but it sure looks like fun. I don't think it captures the imagination quite like the Bravia Bunny one but it's still a unique piece of work. Of course, the behind the scenes is always the most interesting. Also, take a look at one of the photographer's first-hand experience .
"Swedish furniture giant IKEA has converted the Kobe Portliner Monorail
into a moving showroom before the April 14 opening of a new retail
outlet at Port Island. The redecorated train, which features a colorful
exterior, bright upholstery and fancy curtains, will carry passengers
in style until May 6."
= Required 
