26
Feb
2009
Welcome to Heartbreak

Last week, Kanye unofficially released a killer vid for "Welcome to Heartbreak" which uses a technique called "datamoshing".  No, nothing is wrong with your internet connection... it's supposed to look that way.  Trust me, you'll be seeing this technique everywhere soon.  It's just a question of who will do it well and which company will soullessly self-out and launch a marketing campaign simply because the "cool kids think it's dope."

Yes, Kanye is a meglomaniac who happens to have Tourette's but he also tends to pave the way and stay on the frontend of what's coming next by pushing the envelope creatively.  Do your self a favor... RSS him and dowload 808's and Heartbreak.


KANYE WEST "Welcome To Heartbreak" Directed by Nabil from nabil elderkin on Vimeo.